section a
v for vendetta/ children of men
section b
cinema in context- financial/ economic
films are not there for entertainment but to make money
but
can also be an artistic exploration
social context
sense of entitlement to watch tv shows and movies on the internet
having the access to films on the internet allows us to watch movies and get more ideas- film literate
social influence to watch movies online >> "everyone does it"
star wars and jaws broke the mould
star wars is the archetype for science fiction films
production is everything involved in making a film
marketing is the promotional things they do before the movie is released- hype
speilberg and george lucas are the well known directors of the 80s/90s
Tuesday 25 February 2014
notes
Summer blockbusters are the same thing over and over again- the use of CGI and the lack of a storyline means that everything appears to be very good on the forefront but if you wanted to look at it in further depth there would be nothing there. new ideas are now spurring off from independent films which hollywood is now starting to pick up on but do not stray from their formula so that the audience ratings are decreasing over the years. most summer blockbusters are now high concept movies which means they are being hyped up before hand so as to intrigue the audience and make them want to watch it. however they are usually reboots, sequels and prequels which means it is the same storyline being spread thin to make another excuse for another film. for example there is now an amazing spiderman 2 which is a prequel to the amazing spider man- it is being hyped up now for the release soon but it is the same thing again- nothing new- this film alongside many other blockbusters use 'star' actors and actresses that are well known and already have a fan base for the film and the celebrities meaning there is more of an interest for the audience to watch the films.
notes
high concept movie is an event film that is hyped up so people will watch it - jaws was one of the first movie to create this high concept- lack of shark in trailer which intrigued viewers to see it
big dumb movies uses a high concept technique to create money
Robocop is a reboot and lots of visual effects which means it fits within the criteria
high concept are mainly blockbusters
mark kermode criticise concept movies as transformers due to the style over substance theme<< usually known to be in all blockbusters
best summer blockbuster
-inception
worst summer blockbuster
-transformers
cinema is now dominated by these types of films due to the production companies following suit to a certain avenue of which got high ratings from the public. however also the new use of CGI being the new cool thing to use in a film which meant that pretty much all producers wanted to include this technique and based their stories around that main aspect leading to the result of 'style over substance' in majority of current blockbuster films
big dumb movies uses a high concept technique to create money
Robocop is a reboot and lots of visual effects which means it fits within the criteria
high concept are mainly blockbusters
mark kermode criticise concept movies as transformers due to the style over substance theme<< usually known to be in all blockbusters
best summer blockbuster
-inception
worst summer blockbuster
-transformers
cinema is now dominated by these types of films due to the production companies following suit to a certain avenue of which got high ratings from the public. however also the new use of CGI being the new cool thing to use in a film which meant that pretty much all producers wanted to include this technique and based their stories around that main aspect leading to the result of 'style over substance' in majority of current blockbuster films
notes for half term work
characteristics of a blockbuster
good versus evil theme
main character having to face a major problem
dominant character fights against the other character showing obvious conflict
lost, love, war, fear, life and death, family and honour are all dominant themes
examples: jaws (fear and death), top gun (honour), pearl harbour and saving private ryan (war, honour)
high concept films
the global appeal in a film such 'the perfect storm' includes things like the main issue that is accessible to all, weather, global warming, love story, however the film brokenback mountain is about gay cowboys which does not fill the cinemas
culture neutral so it does not offend anybody and assumes no cultural knowledge
love interest in a film: love universal, sex sells, romeo and juliet is a famous story, love against the odds
simple characterisations mean that it is straightforward, easy to understand, uses stereotypes and therefore does not mess with the stereotypes
save the world
CGI big production pyrotechnics
visual vs dialogue
branding
merchandise
good versus evil theme
main character having to face a major problem
dominant character fights against the other character showing obvious conflict
lost, love, war, fear, life and death, family and honour are all dominant themes
examples: jaws (fear and death), top gun (honour), pearl harbour and saving private ryan (war, honour)
high concept films
the global appeal in a film such 'the perfect storm' includes things like the main issue that is accessible to all, weather, global warming, love story, however the film brokenback mountain is about gay cowboys which does not fill the cinemas
culture neutral so it does not offend anybody and assumes no cultural knowledge
love interest in a film: love universal, sex sells, romeo and juliet is a famous story, love against the odds
simple characterisations mean that it is straightforward, easy to understand, uses stereotypes and therefore does not mess with the stereotypes
save the world
CGI big production pyrotechnics
visual vs dialogue
branding
merchandise
Tuesday 11 February 2014
Notes
The avengers -1.5 billion
Dead mans chest 225 million
More than one billion
Marina prince cassias
225 million
420 million box office
The amazing Spider-Man 230 million budget
Avatar
237 million budget
2 billion brought in
The half blood prince
250 million budget
900 million brought in
John carter
250 million budget
Did not earn back budget
Spider-Man three
258 million
900 million
Tangles
260 million budget
591 million brought in
At worlds end
300 million budget
985 million gross
Average budget: 240 million roughly I
What qualifies a film as being a flop at the box office?
Doesn't earn back more than it's budget
What qualifies a film as being a success in the box office?
Has to make double it's budget
Similarities: Fantasies, Science fiction, Sets to be made- not set in today's world, CGI, Hollywood, franchise (business), pre existing fan bases, big names - stars, heavily advertised, formulaic- CHN
Advertising can be equal to production budget or half of the budget
Why are Hollywood films so formulaic?
Everything has already been done and if to make a new idea it would be so obscure which would be a big risk which means they might not get the profit back from the demographic- can't afford the risk
Piracy means an unfair result on what film are popular
The companies are so amazed by CGI and the huge fan base they got out of it that it means they use that as a distraction from the storyline
If it is computer animated which means it is easy to steal
3D brings people back into the cinema
People nowadays can read reviews
The context that affects the making of and the getting out there of and the experience of watching cinema
1975-2014- films in the UK
Opinion >> argument
Half term: half term homework: prep for mock exam 1 week 1
Task 1, task 2, task 3, task 4
Case study- advertising, marketing and promotion
Record review of film- pitch version of next blockbuster
Film flop formula????
A list star
Not a comedy
CGI- eye catching visuals
Needs to make double the amount the budget was
Needs a newsworthy budget
Comedy and horror films have lower budgets
Remakes that cost more does not mean that the audience will enjoy it more
Apply to blockbuster release
Track the film flop formula in the film
Justify the influence
A listers salary and VFX are a big expense of money
The more people that go to the cinema = success
X men
Changed actors and actresses of certain characters
Brought in more stars
High budget scenes are included in the trailer
Jaws
Doesn't show the shark
Hype is the link between the trailers
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